Aitchison is a London based menswear clothing brand rooted in traditionalism and expressionism. Our ideas strengthen through their constant contradictions. These contradictions are vital in our attempt of portraying a feeling of the London youth of today, taking inspiration from all surroundings.

A focus is placed on the education system and its effect on identity. Our vision is often narrated through the use of structure and destructure which can be seen in all detailing. All products are based on a concept that adapts collection to collection.